Too often, start-ups or SMEs have recourse to external service providers to meet their software development needs. The approach is often motivated by cost savings. It seems easier to use a partner, who can support you by invoicing one-off services, than to hire a developer. The operation, as the company Continuous points out, is however risky in the long term. " Start-ups or SMEs doing this realize, when they want to take control of their development, that they do not necessarily own their solutions. In other cases, while they want to move quickly on the evolution of their product, they find themselves dependent on the goodwill of the service provider and the resources it can make available ”, comments Oswald De Riemaecker, CEO of Continuous S.A.
Mastery of the software solution, a strategic issue
By entrusting its development to a third-party company, the start-up does not acquire the knowledge and control associated with its solution, which is nevertheless a strategic asset for its development. " When you want to evolve in the field of technology, the entire organization must be digital," recalls Frédéric Dewinne, CTO and co-founder of Continuous. Its main resource for the future lies in its team and the expertise it develops around the solutions offered. "
However, recruiting and paying developers, when the market is short of skills, can be expensive. In addition, a project leader can have a good idea without having sufficient technical skills to guide the team. Conversely, it often happens that good technicians do not have the business spirit necessary for the success of a project.
Support, recruit, train
“To support players facing these challenges, we have therefore developed a new offer geared towards start-ups and SMEs. On the one hand, we support our customers in the creation of a first Minimum Viable Product, by thinking with them about the technical architecture and the functionalities to be developed. On the other hand, we support them in their recruitment process, by targeting junior profiles that we will be able to coach on the project ", continues Oswald De Riemaecker. In this recruitment process, Continuous relies on its network to find the candidate who will best match the client's needs. “Our knowledge of the customer and our technical background give us an advantage. We speak the language of the developer and are able to explain to him how he will be able to flourish while working on one project or another,” adds the CEO of Continuous.
Provide the customer with the greatest autonomy
At the end of the process, the aim is to allow the customer to gain control of his solution and to be able to envisage his future developments independently. "Support around the implementation of the product is not limited to technical aspects, but also involves strategic thinking. We act as an accelerator of their development and not as a simple external service provider, with the desire to grow the team of our customers and ensure that the latter remains independent ", assures Frédéric Dewinne.
Control your solution to support your development
Continuous is positioned as a partner, who can support the development and digital transition projects of these structures. The autonomy and independence of each person remain in the eyes of the leaders of the structure an essential issue.
“When raising funds, for example, investors will pay particular attention to aspects related to the ownership of the solution and to business control as a technique of the tool. The team must be able to take him further ", comments Oswald De Riemaecker. The leader knows what he is talking about. He is himself often called upon by venture capitalists to carry out due diligence prior to investments. "For this, it is not all about investing in technology, but above all in the team that implements and evolves it", concludes the CEO.